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SRAM Rival Groupset 
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SRAM Rival Groupset

SRAM launched SRAM Rival, along with SRAM Force, in 2006. For 2009 both will be re-launched with several added features and technology upgrades. Obviously the polished black anodized finish of the new SRAM Rival sets it apart, but that’s only the beginning. Borrowing from SRAM’s professional level RED group, SRAM Rival now features a sleek carbon brake lever, Zero Loss shifting, multiple cable routing options, and reach adjust for both the shift and brake levers.

The new carbon brake lever lightens the control by 40 grams, delivers better tactile feel, and just looks pro. Zero Loss front shifting engages shifts immediately and can be found on SRAM Rival front only. Additionally, SRAM Rival moves the front trim position to the big ring. Added cable routing options allows for both brake and shifter cables to run along the front or back of the handlebar.

SRAM’s popular reach adjust feature, available only on SRAM’s DoubleTap® shift levers, allows riders to customize their SRAM brake and shift levers for a perfect fit. Whether its smaller hands, Cross racing, or just customizing your lever spacing, every rider now has a choice on positioning their levers.

SRAM introduced OCT (Open Core Technology) into MTB and then brought it to road. Now it’s lighter, stiffer and sexier in the new SRAM Rival line-up. The hollow-forged aluminum cranks lose 40 grams from its predecessor, and comes in 110 and 130 BCD. Crank lengths range from 165 to 180cm.

 MY09 SRAM Rival road groupset includes

NEW Rival OCT black anodised AL-6066 crankset with hollow arms
GXP® bottom bracket cups
NEW Rival Carbon DoubleTap® dual control brake/ shift levers featuring zero loss shifting
Rival rear derailleur with Exact Actuation® technology
Rival front derailleur
Rival Skeletonized dual pivot brake calipers
NEW! PG-1070 10sp cassette
SRAM 1070 hollowlink slotted 10sp chain

Front Derailer sizes - Braze-on, 31.8mm or 34.9mm
Chainset - 170,172.5,175, 39/53, 34/50
Cassette - multiple options, see drop down box below

Price (each):  $909.30 (was $1,299.00)

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